ALM
[Masterclass] Why the "last click" attribution model is no longer sufficient and how to move to a data-driven model
Feb 9, 2023 — 03:00 pm - 3:30 PMMasterclass 2023 Part 2
Masterclass 2023 Part 2
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Description
The complexity of the buying journey is forcing advertisers to rethink their attribution models to best reflect reality. But why has the "last click" attribution model become obsolete and how does a data-driven model allow for all touch points to be valued?
