BJ
How to make the right CRM decisions at scale?
Feb 7, 2023 — 03:25 pm - 3:35 PMPlénière Customer Experience J1 2023
Plénière Customer Experience J1 2023
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Description
Every day the CRM manager has to make choices. And every day, a multitude of combinations are offered to him. All decisions are good, but the ones that will make the difference are the ones that will serve the interests of both the customers and the brand. So, is it possible to converge the diverse and varied appetites of each of your customers on the one hand, and the objectives of your CRM strategy on the other? Discover through a concrete use case the promise of the Individualization Marketing platform, a real decision-making center between data and activation channels, allowing CRM teams to parameterize and pilot their CRM strategy in a 100% automated way on a large scale thanks to AI.