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How does Bureau Vallée convince its franchisees to strengthen their local digital investments?
Feb 7, 2023 — 04:20 pm - 4:35 PMPlénière Customer Experience J1 2023
Plénière Customer Experience J1 2023
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Description
Inflation, increased promotional offers, OuiPub regulations... in a particularly chaotic competitive context, distribution networks must find solutions to reduce their costs, adapt to new advertising practices while continuing to support traffic in points of sale. Discover how Bureau Vallée anticipated the OuiPub initiative and convinced its franchisees to invest more in digital to support its commercial activation plan!
