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How to implement and scale up a successful MMM program?
Feb 8, 2023 — 11:30 am - 11:45 AMPlénière Customer Experience J2 2023
Plénière Customer Experience J2 2023
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Description
How did Nestlé successfully implement its marketing performance program (MMM)? Complex data collection, integration of its marketing platform at scale, business adoption, KPI alignment... Manuella Boujard, Partner at Ekimetrics and Samuel Baroukh, Chief Marketing Officer at Nestlé France will share the keys to implement a successful Marketing Mix Optimization program.
