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[SPECIAL GUEST] How to conquer and expand your target audience by optimizing the shopping experience?
Feb 7, 2023 — 05:25 pm - 5:35 PMPlénière Customer Experience J1 2023
Plénière Customer Experience J1 2023
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Description
In 2022, more than 190 million tickets were sold on the SNCF Connect application, the equivalent of 6.5 French stadiums filled every day.
To meet the diversity of users, the customer experience is a key issue. There are many objectives (personalizing the purchase, creating recurrence, enriching the overall experience, etc.) to ultimately create preference and broaden the core target.