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[Masterclass] The store and geographic data at the heart of proximity digital marketing at Leroy Merlin
Feb 9, 2023 — 10:00 am - 10:30 AMMasterclass 2023 Part 2
Masterclass 2023 Part 2
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Description
Leroy Merlin has been able to improve its digital campaigns through the judicious use of technology and specific geographic segmentation, making the most of local data from its stores. Geolocation and data are now at the heart of Leroy Merlin's digital marketing strategies, and will be shared in this conversation with DeepReach.
