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Transforming marketing allocation decisions with data in a highly volatile environment
Feb 8, 2023 — 03:45 pm - 4:00 PMPlenière Agile data & IT 2023
Plenière Agile data & IT 2023
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Description
With high inflation and limited resources, marketing budgets must be allocated more and more efficiently in light of business challenges.
To support these decisions, Bel has developed transformative approaches supported by data and predictive models to optimize the allocation of marketing budgets under constraints between countries, between brands and between touchpoints, thus enabling greater agility in decision making and better accountability of teams.