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Data as a prevention tool for responsible gaming
Feb 8, 2023 — 02:45 pm - 2:50 PMPlenière Agile data & IT 2023
Plenière Agile data & IT 2023
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Description
Horse betting was one of the first activities to focus on data. Beyond betting, data is now an expertise that irrigates the entire technological and committed company that PMU has become. At the heart of its raison d'être, responsible gambling is supported at PMU by an entire ecosystem. In this context, the data team has developed "Betsafe", a totally innovative algorithmic model for detecting potentially problematic gambling behavior in order to better support its customers.