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[SPECIAL GUEST] Experiential pop-up stores: how Casio & G-Shock connect with their consumers?
Feb 8, 2023 — 12:30 pm - 12:40 PMPlénière Customer Experience J2 2023
Plénière Customer Experience J2 2023
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Description
Casio's DNA has always been the desire to establish a lasting relationship with consumers in each country, and in France in particular, it is committed to creating strong and lasting ties with its iconic G-Shock brand.
G-Shock targets mainly the Z generation and has recently launched an experiential pop up. With this device, it creates value for its consumers, by inspiring them and touching their hearts to build loyalty.