GM
How has shopper data enabled Danone to meet its marketing challenges?
Feb 7, 2023 — 11:55 am - 12:10 PMPlénière Customer Experience J1 2023
Plénière Customer Experience J1 2023
Presented by
Description
In 2022, the Danone group made a radical change of identity for Taillefine by launching Light & Free: new positioning, new image, new objectives. It was also a challenging year for the group, as sales of its emblematic brand Activia fell sharply in supermarkets. With the collaboration of Catalina's teams, experts in shopper data, the group took up its two major challenges of the year with ultra-personalized and omnichannel activation plans.
