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[SPECIAL GUEST] Make Up For Ever reinvents the e-commerce experience with Liveshopping

Feb 8, 2023 — 09:50 am - 10:00 AM

Plénière Customer Experience J2 2023

Presented by

EB
Etienne Bégué
MAKE UP FOR EVER
Chief Digital Officer

Description

Make Up For Ever has decided to transform its approach to e-commerce through Liveshopping. The objective: to move from a highly transactional e-commerce to a conversational e-commerce strategy. Go behind the scenes of the project with Etienne Bégué, Chief Digital Officer of the brand.

Presented by

EB

Etienne Bégué

Chief Digital Officer