PROGRAM 2024

Tuesday 6 February Wednesday 7th February

7 FEB.

8:30 AM - 9:30 AM

WELCOME COFFEE

Breakfast & networking

Wake up at 8:30am: coffee, breakfast and networking. Let's connect for an inspiring day!

7 FEB.

9:28 AM - 9:29 AM

SESSION 3 - Experience is key: offer the perfect career path

7 FEB.

9:30 AM - 9:45 AM

OPENING KEYNOTE

Sustain & Succeed. The Power of the Loop: Creating Value in the Circular Economy

Lora Radivojević

HUB Institute

Trends Analyst

7 FEB.

9:45 AM - 10:05 AM

GUEST SPEAKER

[Hermès Systèmes d'Information] ChatGPT, magic explained by science

A pedagogical discovery of some of the fundamental principles of ChatGPT

Laurent Bédé

Hermès Systèmes d'Information

Directeur IT Corporate, Data et Innovation

7 FEB.

10:05 AM - 10:15 AM

[Orange Business] iA: 2 real-life experiences and 2 lessons for your projects

iA is on everyone's lips (and in everyone's talks!) If expectations and promises are at their peak, deriving lasting value for the company is another matter altogether. In this flash pitch: 2 real-life experiences from which to draw 2 fundamental lessons for building your projects.

Mick Levy

Orange Business

Directeur Stratégie et Innovation

7 FEB.

10:15 AM - 10:30 AM

[MyShop Solaire x Pixalione] Search marketing in the age of AI

We will present the research carried out in the Pixalione Lab and the results obtained.

Stanislas Malcorpi

MyShop Solaire

Directeur Marketing

Fabrice Alizon

Pixalione

Président Fondateur

MASTERCLASS

Feb 7, 2024

10:45 AM11:15 AM

Masterclass - SALLE AUTEUIL

How supply chain automation unifies disparate tools

The example of returns and refunds at a major retailer.

Masterclass - SALLE MARLY

Retail: successfully transforming through Generative AI

Learn more

7 FEB.

11:30 AM - 11:40 AM

GUEST SPEAKER

Focus on Customer Service : How does Christian Louboutin use this resource to provide its customers with quality support?

Odile Szabo

Christian Louboutin

Group Chief E-Commerce Officer

Hélène Zignani

HUB Institute

Directrice des Partenariats

7 FEB.

11:40 AM - 11:50 AM

AB Tasty: Dare To Go Further

AB Tasty is at a turning point in its history: find out about the innovations behind this development and the company's strategic vision for the years ahead.

Marylin Montoya

AB Tasty

VP Marketing

ADS

Alix de Sagazan

AB Tasty

CEO & Co-Founder

7 FEB.

11:50 AM - 12:05 PM

Generative AI: Reinventing the Customer Experience with AdCreative.ai

Let's explore how generative AI is revolutionizing the design, production and analysis of advertising content. From optimizing the creative process to increasing ROI, let's discover how brand identity can be preserved while pushing the boundaries of innovation. Dive into a new era of customer experience.

Cédric Derozier

AdCreative

Head of Sales

Jean-Guillaume Loubet

AdCreative

Director of Strategic Accounts

7 FEB.

12:05 PM - 12:20 PM

[LVMH x Accenture x KBRW] Behind the scenes of an ultra-desirable omnichannel experience

Antoine Raith

Groupe LVMH

Omnichannel Lead Architect

Pierre-Olivier Pivot

Accenture

Technology Strategy & Advisory Associate Director

Philippe Romano

KBRW

CEO

7 FEB.

12:20 PM - 12:30 PM

GUEST SPEAKER

Building an agile supply chain: Saint Maclou's experience in using data to proactively manage deliveries

After building a data model to anticipate delivery malfunctions, Saint Maclou extended the use of this model to the entire company, thereby reducing delays and customer disputes by a factor of 2. Every day, the company's teams - from procurement to the store, from the installation teams to the warehouse - work with the same data to serve their customers!

Stéphane Lefebvre

Saint-Maclou

Directeur Supply Chain et Réseau

7 FEB.

12:30 PM - 2:00 PM

BREAK

LUNCH & BUSINESS MEETINGS

Take time to meet, exchange and share your use cases and issues during meetings organized by our teams. You can ask Joanna to schedule your meetings with your peers and/or partners of the event.

7 FEB.

1:55 PM - 2:00 PM

7 FEB.

2:45 PM - 3:00 PM

[Kiabi x Useradgents] Mobile at the heart of the Commerce switch

Based on Kiabi, Useradgents illustrates the role of the smartphone in the 5 pillars of retail transformation: Mobile and CSR, Platformization, Customer Relations, Omnichannel and Intelligence.

Michael Kusper

Kiabi

CPO E-commerce

Vincent Pillet

Useradgents

Co-fondateur

7 FEB.

3:00 PM - 3:10 PM

GUEST SPEAKER

Gémo, the customer at the heart of the omnichannel experience

Discover how Gémo puts the customer experience at the heart of its strategy by integrating an innovative omnichannel approach, putting the customer at the center of every interaction.

Vanessa Gignoux

Gémo

Directrice E-commerce & Omnicanal

7 FEB.

3:10 PM - 3:20 PM

[TikTok x Katall] What happens if we stop selling on the internet?

How are Katall and TikTok helping brands to be more authentic and adapt to new consumer trends? Discover the evolution of recommendation over the last few years, up to the arrival of TikTok and the expansion of the video format. We also take a look back at a campaign we ran for Gallimard Jeunesse to launch a book with the #booktok community.

Maxime Smolinski

Katall

Operations Manager

David Gonima

TikTok

Team Lead - Sr Agency Partner Manager - France

7 FEB.

3:20 PM - 3:30 PM

[VTEX] Carrefour's omnichannel strategy : from a monolith IT to pragmatic composability

How Carrefour, a traditional retailer with e-commerce capabilities, is transforming into a Digital Retail Company, which places digital and data at the heart of all its operations and its value creation model ? Explore Carrefour's success in Brazil, the group's largest market, moving from a monolith solution to a composable approach. Discover how, thanks to VTEX digital commerce platform, Carrefour has gained in flexibility and speed to better serve its customers.